The Journey Behind Tummy Trainers: My Decision to Pivot

Hey babes,I wanted to take a moment to share some behind-the-scenes info about my tummy trainer project. If you've followed my journey, you know I was fully committed to creating a game-changing product—something that would not only fit perfectly but be made with top-quality materials right here in the USA. But after months of meetings with manufacturers and seamstresses, I had to make a tough, yet smart business decision.

Why I Had to Let It Go

To create the kind of tummy trainer I envisioned—high quality, comfortable for night, work, and workouts, and designed to shape and support—would have required an investment that just didn’t make financial sense. The costs involved were way beyond what I could justify, especially since I didn’t want to compromise by using cheap materials from sources like Amazon, Shein, or overseas manufacturers. I wanted Made in the USA, but the production was ridiculously expensive.

At the end of the day, I had to remind myself that I’m not in the business of manufacturing products—I'm here to coach, guide, and empower you through our 12-week Tone Babe programs and life coaching systems.

What’s Next? My Recommendations for YOU

While I won’t be creating my own tummy trainer, I did extensive product research to find options that align with my vision for training your core effectively—whether at night, at work, or during workouts. Below are my top picks, which I’ll personally be using and recommending moving forward. They meet my standards for comfort, fit, and function.

The Takeaway: Staying True to My Focus

While I was really excited about the possibility of having my own product, making smart business decisions means knowing when to pivot. My focus will stay where it belongs—on helping you build sustainable habits, become stronger, and create a life you love. And, of course, I’ll still be cheering you on with our monthly toolkits, life coaching, and workouts that get real results!

Thanks for always supporting me and trusting my process. I promise to continue to bring you only the best tools and resources to help you on your journey.

Let’s keep crushing it together! 💪

With love,Heather

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